Work, Time and Waste:
Perspectives on a Criticism of the Political Economy
of the New Media
For Hans-Ulrich
Reck
(Kunsthochschule für Medien - Colônia –
Alemanha – HUReck@aol.com)
I
The cruellest aspect of work is that it actually
creates rather than rectifies a want. This is not merely historical
experience but is symbolic of the metaphysical elevation of work. The
promise of paradise that it offers constantly descends into the threat
of its being taken away from those whose right to it has been
forfeited, for whatever reason. At the same time, work is the hinge of
the threat to existence. It defines, rewards, educates, orientates,
punishes.
To be deprived of work these days is serious,
simply because
of the admittedly frightening fact that it is solely the - as yet
unchanged - link between work and wage that determines the attainment
of the means for the necessary meeting of needs. This compulsory
relationship is not a capitalist invention. I suspect that it is
further evidence of the bogeyman of natural history.
However, the
capitalist organisational model for this want, disguised as natural
history, is increasingly glossed over by culture and aesthetically
justified, not least by means of new communication technologies which
purport to be 'immaterial' - a mystification figure, to whom
surprisingly many are all too ready to succumb.
II
Immateriality and the myth of collective
intelligence, so often lauded in media ideologies as the inevitable
effect of technology, basically mean submitting or adapting to the
telematically determined system architectures and hierarchies of
commands and processes. The establishment of the system of work, money,
profit and recognition will shift from the Internet and the World Wide
Web into individual spaces. At stake is the willingness, enforced by
society, to learn the formatting of the new communication technologies
with reference to one's own life, possessed and shown as a precondition
for all conceivable qualifications, to a certain extent 'by one's own
nature'.
Correspondingly, in the economy of information
politics and
nets, everything that happens is no longer meaningful without reference
to culture and communication, and can no longer effect anything. The
individual advance replaces the social safeguarding of work and
hitherto standard contract conditions. The declaration of one's own as
cultural achievement, which entitles one to admittance into the working
world at the level of the latest technological standard, is dependent
upon the individual's unpaid acquisition of qualification
preconditions.
The previous services are replaced by the
language of
commands. This language occupies a prominent position in media theory,
in which the final construction of the medium media - which bizarrely
means the computer rather than language - seems to be equipped with the
hierarchic building model of military commands. It also has its place
in the symbolic-utopic decorations of standard media propaganda, for
example in the incitement that "everybody must be connected".
Anyone
uninvolved remains an outsider, stigmatised for failing to support
progress. The oft-invoked collective intelligence (Pierre
Lévy) - which propagates a universality without totality and
which sees cyberspace virtual realities and free data flow as the
embodiment of the French Revolution's utopia of freedom - is based on
compulsory postulates. Everyone must be linked to everyone else. S/he
must both practice and attest to this, in reality and in keeping with
updates. Subjectivity becomes a preordained condition of social
possibilities, because the denial of hierarchies and mysticised
horizontality of the communication utopias is unthinkable without the
continuous demand that every member of the global information network
continually redesign, define and simultaneously surpass him/herself in
the supposedly free playful competition with others.
The fascination
with this kind of surpassing unites 'right' with 'left' visions and
versions of global net culture. Both collective cooperation and
collective intelligence reproduce the conditions of a system feedback
which permits no heterogeneous or diverse forms of time, no economies
of waste and no insistence on a free but system-immanent uselessly
spent-out time.
III
The normal operational efficiency that should be
continued as a business in the Internet usually acquires information by
asking a representative group of people to respond to a brief
compilation of questions and interests in the form of a list. The
condition is that the options presented are familiar and that a balance
between the options sought and the options offered can be formulated
approximately. It is suggested that the global information society will
be qualitatively dependent on the inclusion of more complex concepts.
This can be illustrated by a completely different case, informative
precisely because of its strangeness: the archaic bazaar. This
represents a specific model of an information culture that functions in
completely different ways to the operational efficiency of the factory
and office.
It also works for tasks that have not yet been
mastered in
the global economy. The bazaar reveals hybrid forms of time-rhythms and
expectations of use, a montage of heterogeneous interests and
self-designs. Various cycles coexist, overlap, penetrate one another
and break up again, e.g., stable and unstable, reversible constants and
singulars, permanently localised and selective dislocated offers and
demands. Unclear data or knowledge are the conditions and stipulations.
The only available knowledge is that of the principal unable-to-know of
concrete stipulations.
The quality of the product, the value relations
and economy of prices, the diversity of the offers of the day with
similar products and the stock limits of dissimilar products: all these
factors change on a daily, and often hourly, basis. The market
possibilities are linked to the ongoing positioning of everyone
involved in the business and negotiations. They are located in a system
with turbulence comparable to that on today's stock markets. The bazaar
functions in a way that actually reduces the not-knowing for one
person, increases it point by point for another and makes it
permanently defendable for yet another. Information is not exchanged,
but a basis that will enable negotiation is sought. It is in this
search for information that the ethnologist Clifford Geertz identifies
the central experience of the bazaar.
"Every aspect of the bazaar
economy reflects the fact that the primary problem facing its
participants (that is 'bazaaris') is not balancing options, but finding
out what they are". (Geertz: 80) Trade and negotiation are
multi-dimensional and intensive. The individual case is more important
than the general rule, which fails to become concrete. The bazaar does
not function by means of a brief list of options presented to a large
number of people, but rather the opposite, with a large number of
neuralgic questions put to just a handful of people. Conceptually, this
form of subjective evaluation of abstract models has not yet been used
for VR because it represents an entity of a number of heterogeneous,
singular sizes at the helm, which cannot be easily standardised or
programmed.
I believe that we should consider the demand for
subjectivity, as reflected by these models, as a currency in the
cultural habituation to digitalised over-expenditure of time. The
vivacity of the bazaar – gesture, language, theatricality,
presentation, in short: the culture of performance – is
analogous and in opposition to the propagated values of the Internet
society. What underlies this remains to be seen.
IV
Staged subjectivity and imposed creativity are
hidden in the roots of the demands for an aestheticisation of
subsistence compulsions and the 'free subjugation' in the media's new
hierarchy of dominance. A decisive and decided change is underway.
Symbolic self-discipline is replacing the industrial machine.
Creativity is becoming a synonym for heteronomy: 'work' as 'worship',
as ever. Today‘s attempts to stop work, itself the very
crisis it appears to give rise to, are expressed no longer in respect
to religion but in respect to immersion in a technology apparently
permeated with religious fervour. Self-styling offers promises of
freedom, to the point where the drive for individuality asserts itself
wastefully, as does its symbolic form, as a gigantic social machine.
This explains why images, projections and logos
have replaced the
iconoclastic machine of the industry as the motor of cultural
development. In contrast, according to Henry Ford's organisation of
work systems, the factory is society and vice versa. The desired
synthesis between the micrological system of the ever faster and ever
more perfect separation of work processes on the production line and
the macroscopic system of consumer rationality according to wage has
historically had two dangerous consequences, since both could turn out
to be dysfunctional for society: firstly, the curtailment of the
individual's power of autonomous decision-making, and secondly, the
heightening of subjectivity determined by purchasing power.
These two
strategies of self-assertion gratified in developed capitalism
– the professional career and the narratable biography
– were both fulfilled and endangered by numerous factors in
Henry Ford's model. Recognition of work was increasingly linked to the
staging of purchasing power, symbolic self-presentation and prestige.
The outer representation enforced the pressure of subsistence
– separated from work carried out according to the dictate of
the strict feedback of optimised operational rationality. This model
relied on the ideal of subjectivity, familiar from the middle-class
'Bildungsroman'.
The Ford model inevitably gave rise to the very
crisis
it strove to solve. It standardised professional qualification
requirements with respect to people who simultaneously should have been
acting as educated and culturally confident consumers in an autonomous
sphere separated from work. The requirements of internal company
negotiation were kept as brief and elementary as possible, given
stereotypical form and modularisation, while the qualifications for the
use of goods were based on complex education and cultural orientation
ability.
Henry Ford's model ultimately came to grief
because it
breached a basic tenet common to both Karl Marx and capitalism: namely
that alienation from work, or work in general, can only be productive
if, however fragmented, it can be experienced as the development of
subjectivity. Henry Ford's model fundamentally brings work into
discredit, on all fronts: for the capital, work is merely an individual
insurance of consumer subsistence.
To the worker him/herself, work is
exactly the same, only disassociated. In this way, the mechanisation of
work loses what makes it social – not least the pride people
took in the fruits of their own (at least on a rudimentary level)
labour. This is no longer possible in either Taylor or Ford's world.
The well-trained, fragmented, disciplined, instrumentalised, improved
and used-up body is located in rest-niches, an interim figure between
as yet un-mechanised processes.
V
Numerous social strategies now attempt to respond
to this crisis. The society of spectacle has become the most successful
model but remains ultimately useless because it intensifies rather than
overcomes the crisis. With its permanent splitting up and off of
energies into ever-more-delirious demonstrations of goods, luxury and
consumerism, the society of spectacle has learnt its macro-economic
lesson from Ford's failure. In this way, work increasingly disappears
from the arsenal of life-long security providers, with the stock market
and speculation increasingly taking its place. Subsistence itself
becomes the capital that must be multiplied and thereby put in
jeopardy, for reasons of growing poverty.
Investment of life resources
becomes ever more careless. Only those who can prove their strength
still belong to society. The stakes keep on rising. What exactly the
intense strain of the efficient working day and the consequent
increased value of the consumer existence really means is hard to
understand fully at present, despite the fact that the theoretical
fundamentals of the recommended risk games have already been vividly,
precisely and cynically described by Guy Debord in "The Society of
Spectacle" (written in 1967).
The imagination has been long since
unequal to the delirious, incessant stream of ever-more-ambitious
demonstrations in the society of spectacle. Similarly, ever since the
law that money can no longer be converted into gold, and later, the
introduction of floating rates of exchange, several times the gross
national product, or national product in general, is turned over by
stock exchange speculations every day. The delirious capital, the
convulsion of life-time and the excesses of the society of spectacle
mark the borders of a new territory, entirely remapped since the days
of Marx and Smith, Taylor and Ford.
For all those who are now
superfluous to society's processes, all that remains is to suffer and
bear the pressure of an autonomy enforced by the system, for better or
for worse. While they are busy working on their subjectivity and
self-tasking, traditional and acquired subsistence rights with respect
to the public are no longer recognised. No longer a factor, they appear
to have become redundant.
VI
Attachment to the company, loyalty and the other
resources of a production process founded on and in work have been
dramatically devalued in the society of spectacle and the post-Ford
economy of continuity and learning processes. This is proven most
clearly by the 'job-hopping' trend of the last few years, the rapid
job-change that no longer even merits the title 'work' because the
respective requirements have always been preventatively delegated to
individuals, who are situationally professionalised by constant
self-education.
The computer also represents the fact that
professions
are no longer possible, nor even desired. The demand for more personal
responsibility, even in the lower echelons of the dependent job world,
illustrates the extent to which the pressure of ongoing communicative
self-presentation has grown, and also shows that this is no one-off
phenomenon but a system-immanent compulsion.
To the same extent that
the macro-yardstick works towards a release from social duties, 'on the
front' work is determined by the duty to self-organise according to
company rules and the premise of return on capital. The
progressive-seeming collapse of company hierarchies in favour of
self-organising nets in organised teamwork basically means a
continuously demonstrated compulsion to concretise achievement. The
jumble of dynamic, risk-taking and creativity disguises the fact that
the desired new, 'innovative' social character does not accord with a
personal design but the unreasonable demand for flexibility determined
by the system that radically differs from the concepts of Taylor and
Ford, which seem social-romantic in contrast.
The reference to
innovation, subjectivity, personal responsibility and dynamic also
disguises the fact that the shift from the safety of the professional
career and the compensation for the burden with a small but self-made
security to the self-organising team with given efficiency values but
without given organisational forms has led to the disorganisation of
time categories, which has a variety of repercussions. Increasingly,
every project and team starts off by dissimulating preliminary work and
tradition. Superficially, 'job-hopping' is an interesting form of
nomadism, analogous to the weightless surfing on the data waves of the
digitalised information seas in the World Wide Web.
In fact, all time
rhythms that were linked to cumulative learning processes have been
joined together in an impulsive moment of selective self-awareness and
instant self-description. It is precisely the freedom of organisation
that must ensure the fulfillment of the goal stipulations –
and, one must add, nothing else. It is not only life which has become
economically superfluous because it can no longer be financed, but also
the work itself that should have financed it. Politicians of all
colours repeat the demand for a reduction in employment figures
absurdly often, only to shift work as the most important medium of
developing subjectivity back into the centre of existence. This
illustrates the terrible fear mobilised mainly as a way of repelling
the idea that meaningful social organisation can no longer rely on
work, production and improvement, but instead on abstaining from work,
doing nothing, disconnection and reduction.
Current capitalism no
longer wishes to uphold its organisation of work in any way, but wishes
instead to live on the proceeds of the shareholders. Although this is
well-known, it has no consequences in work-philosophical terms. The
obvious assumption is that politics is little more than the striving
for the global dissimilation of this opinion. The real provocation is
not so much the dominance of unemployment, but that work alone enables
the acquirement of sufficient money, although it is precisely this that
work is in fact no longer able to do. The reasons for this go far
deeper than capitalism or the Protestant work ethic. The inevitable
conclusion is that work must lose its significance, not just for the
economy but also in thought and the imagination.
Since work is based on
society, the obvious conclusion is that work and wage should no longer
be the basic medium of socialisation. It also means (and this has
hitherto not been fully appreciated) that there can no longer be any
society broad enough to accommodate everyone as a useful component of
the whole. In short, society can no longer serve as a whole because it
no longer exists as a whole. The consequence of this is based on a
simple theory: working-time can no longer be the predominant social
form of time. The fact that capitalism has found no form for this, but
has distorted the issue into destruction is what makes capitalism so
wretched and proves its lack of imagination and its violent
interpretation of time, reduced to the production time of serialised
goods and values.
The destruction of values in war has today
assumed
the features of an insidious and initially cold civil war in Western
Europe. Any criticism of contemporary economics must keep sight of this
inevitable destruction, despite the distorting effect of these
symptoms. This is not destruction in the traditional sense: it is the
previous form of productivity that is in question.
VII
The basic criticism of previous economic theories
of the values and metaphysics of an exclusively value-forming work
originates with Georges Bataille, who has pursued it down a number of
odd paths based on his theories on religion and cosmology. Bataille's
model of economy is founded on a hopeless dialectic of want and waste,
in which waste as the border of the world of productivity is planned
either in the sense of a select few's right of disposal or an
inconceivable example of negative destruction. In contrast, Bataille
makes the elementary assumption that work was bound up with a
paradoxical double want long before capitalism: the loss of energies
unleashed by surplus, and the absence of a productive destruction of
values in which surplus is no longer represented. Both forms of want
are manifested as work.
According to Bataille, work must be nonetheless
discontinuous. What the inevitable surplus of vitality cannot bear is
what provides the constancy of work. Scandalously, Bataille maintains
that the ills of the world are founded in its riches. It is
specifically the riches of a particular type who asserts him/herself
cosmologically as a waste of energies, also expressed in the fact that
man is the result of a surplus of energy: "It is primarily the extreme
riches of his/her higher developed activities that can be defined as a
splendid release of surplus. Free energy blossoms in him/her and
continuously demonstrates its useless magnificence".
To Bataille,
economy is no longer the organ of the materialisation of lively
activity, but the task of developing a form of time in which wasted
time is conceivable. Bataille sees work, time and riches as expressions
of energy. Every system produces more energy than it can use when it
sees itself as the organisation of its own self-produced effects. If it
fails to organise forms of productive destruction, the inevitable
surplus of materialisation forces self-destruction that then brutally
turns back on the basis of the system – as violence,
unbridled abstraction which historically takes the form of war.
Super-abundance is loss with no charge and nothing in return.
A lively
system can either grow or waste itself pointlessly. Pointless waste is
one goal of controlled loss that man could offer to super-abundance in
order to prevent the fatality of want turning into negative
destruction. Bataille's economy requires a new time ethos that he sees
as a cosmological law. One must take one's time in considering the
possible media-theoretical repercussions of the altered concepts. The
limits of growth are potential rather than real. Liquefying surplus in
order to keep realities virtual as a differential power of themselves
requires an art of possibility, no longer in the sense of possession,
constancy and preservation, and which no longer leaves the act of
destruction up to the dysfunctionalities of a system that is
hysterically striving to make these dysfunctionalities inherently
inconceivable.
Since no system can preserve, model or exchange
energies
beyond a certain point, it must expend them. This may occur as the
destruction of the produced material values, but this is not the
decisive factor. The decisive factor is that over-expenditure of energy
represents a form of giving-back or giving-anew of time and energy to
the enabling and nurturing forces.
VIII
Bataille's theory of economy is ultimately
metaphysical, for understandable reasons. Bataille radicalises the
structure of Polatsch, ethnologically examined by Marcel Mauss, which
also refers back to the obsessions of the surrealist transgression in
the Situationist Internationale - at the same time as Bataille's later
work. Bataille radicalises Polatsch's concept insofar as giving becomes
an act not just of waste beyond all calculation, but also an act of
giving-back. Since it has existed throughout evolution, waste is
unimportant. It is more significantly the giving-back that represents
explicit and additional over-expenditure.
This ethos of giving-back
takes the form of a break or a wasteful intensity, and no longer of a
productive continuity or continuous productivity. In other words, it no
longer takes the form of work and can no longer be converted into work.
Over-expenditure and waste precede human existence. The increased
productivity of work is unable to provide an insight into the form of
time or the structure of the giving-back.
It is only this kind of time,
in reflection and over-expenditure, that can form the natural
evolutionary surplus of energy obstructed by work. Work clearly does
not belong to the arts of waste and giving-back as experiences on the
border. This is fully apparent in the current age, which seems utterly
incapable of making work a break and a giving-back, a transformation of
itself.
IX
When the reason of the system, rationality of
production and progress have come so far that work is a function of the
self-organisation of the system, we have reached a point where
capitalism is no longer primarily an economic domain but a political
one: a compulsory relationship. But nothing is resolved because it is
based on asymmetry and does not allow for a smooth self-maintenance of
the system. As ever, entropic deviations mean that basic functions
exist in tiresome, unattractive, boring, annoying, even damaging or
insufficiently recognised jobs.
Who collects the garbage? This question
remains the inconclusive metaphor for the basic issue. The rational
effects of the system may appear almost perfect, but the political and
social compulsory form which links subsistence and therefore money with
work and therefore rented time, still takes the archaic form of a
permanent individual fatefulness. As yet, there is no job-share, no
long-term functional elegance of the egalitarian or fair division of
the necessary. The radical nature of the time-form sketched here as a
proposal for life as waste has failed as yet necessarily and
systematically because of the link between work and wage.
System
forming and recognised forms of doing nothing have been neither found
nor sought. So unemployment is the biggest human, economic and social
problem? No, it is the ultimate utopia - an attempt to give oneself the
task with which life can organise itself as over-expenditure. Today
time is no longer the form of the concretising of work and its
equivalents – subsistence and social recognition –
but a medium of cultural conflicts that are basically
political.
This
goes far beyond repairs to the time dictate of shortness, which are
expressed in the presumptuous attempt to allow everyone to choose and
modulate timetables themselves. Of course, today's concept of
the 'new
media' is nothing other than a conflict area in the struggle for
radically different qualities of time.
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